A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

C-01-13. Eat chicken, Cossack, and you`ll be an ataman

AgencyTHINKMcCANN
Creative headEugene Kaminsky
Author of ideaTHINKMcCANN
SeriesNasha Ryaba. Proverbs
Productfresh chicken meat
DescriptionWhen the brand is trully popular, it becomes a part of people’s lives. That has happen with Nasha Ryaba brand. It is now the product which is trusted by Ukrainian parents, when it comes to the healthy food for their kids*.
Each message is relevantly and wittily modified, but still easily recognized famous Ukrainian proverb. Emotionally saying about product role, it`s also memorized easily and gives a second life to the favorite expression of Ukrainian folklore. Thus, statistical fact about enormous trust of Ukrainians to Nasha Ryaba brand gains emotional value and power of persuasion.
AdvertiserPJSC “Mironivsky Hliboproduct”
Team membersEugene Kaminsky, creative director
Rostyslav Vyshnevy, creative group head
Eugene Zvenygorodsky, senior art director
Victor Vysotsky, senior copywriter
Oksana Dubyk, copywriter
Julia Pidmohylna, junior copywriter
Olena Gnucheva, copywriter
Anastasiya Kostikova, account manager
Olga Rozhankivska, group account director
Julia Golota, client service director