A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

B-16-23. Note the main - bottle

AgencySODA agency
Creative headAlexsander Ragozin
Author of ideaAlexsander Ragozin
SeriesNote the main
ProductProgram for the prevention of road traffic accident
DescriptionPoster series program " Crime prevention in the Khanty -Mansi Autonomous District " - a game tests on the care and knowledge of the basics of road safety , formulated in pictures. Feature is the presence of an explicit test , eye-catching details, which distracts the attention on himself . People automatically see something unreal , but not immediately notice an infraction of rules and safety requirements. It makes him look again at the picture to join the search for an answer , rethink it, think , remember and be careful.
AdvertiserInstitute of Management JUGRY
Team membersCreative director - Alexsander Ragozin
Art-director - Anatoly Patrushev
Copywriters - Dmitry Pint, Alina Lekanova
Illustrator - Artyom Dvorjak