A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

B-15-04. Passing to Russian Turnovers

AgencyInology branding agency
Creative headInology
Author of ideaInology
ProductСoated paper
DescriptionIn 2013, ”Ilim” group, the leader of the Russian pulp and paper industry, launched the first in Russia production of chalk-coated paper. The Company has entrusted with a task to spread the word that high-quality glazed paper would be produced in Russia as well. Decision: Earlier, the whole amount of chalk-coated paper was procured abroad. Now, when we have domestic production, that is as if we've returned home at last. As the saying goes, East or West home is Best. This very saying we use to illustrate the long-awaited transition to production of own paper. We begin with English, Finnish version of the expression and end with Russian one. We are passing from the speech tokens to production ones.
Advertiser”Ilim” group
Team memberscopywriter: Natalya Balaeva
copywriter: Evgeniya Mahina
designer: Nikita Fedorov