A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
B-14-06. Prostitute
Agency | Openeyes DDB |
Creative head | Sergey_Radionov |
Author of idea | Sergey_Radionov |
Series | You cannot hide from the truth |
Product | News |
Description | Objective: during the new TV season to attract attention of new audience to news programs of KTK channel. Strengthen the position of the leader of news programs. Solution: unlike many TV channels, KTK is known for its highly principled position – it shows the truth regardless personalities. So we decided to use images of the real heroes of news, celebrities, scandalous politicians who are hiding from judgment, and we hid them behind TV remote control. But you can’t hide from truth. Watch KTK. Full campaign was released only in the capital of Kazakhstan, Astana. In other cities, it was banned. |
Advertiser | TV-Channel-KTK |
Team members | Creative Director: Sergey Radionov Designer: Yelena Lepshina Copywriter: Yuriy Mashkunov DTP: Viktoria Kuznetsova Producer: Zarina Mukhametova |