A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

B-14-05. Politician

AgencyOpeneyes DDB
Creative headSergey_Radionov
Author of ideaSergey_Radionov
SeriesYou cannot hide from the truth
ProductNews
DescriptionObjective: during the new TV season to attract attention of new audience to news programs of KTK channel. Strengthen the position of the leader of news programs.

Solution: unlike many TV channels, KTK is known for its highly principled position – it shows the truth regardless personalities. So we decided to use images of the real heroes of news, celebrities, scandalous politicians who are hiding from judgment, and we hid them behind TV remote control. But you can’t hide from truth. Watch KTK.

Full campaign was released only in the capital of Kazakhstan, Astana. In other cities, it was banned.
AdvertiserTV-Channel-KTK
Team membersCreative Director: Sergey Radionov
Designer: Yelena Lepshina
Copywriter: Yuriy Mashkunov
DTP: Viktoria Kuznetsova
Producer: Zarina Mukhametova