A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
A-17-03. How Much Is the Fish?
Agency | Leo Burnett Moscow |
Creative head | Mikhail Kudashkin |
Author of idea | Alexander Ovsyankin |
Product | Media Markt Stores |
Description | To tease our audience in the pre-launch period of the first ever massive MediaMarkt campaign featuring H.P.Baxxter (of Scooter fame), we created a viral musical video where one of the Scooter's monster hits, How Much Is the Fish? was performed by the singer and an orchestra of electronics and home appliances. By turning them on and off, slamming doors and shutting lids, an enthusiastic group of customers created a joyful noise that added a fresh touch to the signature song. The video gathered 2 million views. |
Advertiser | Media Markt |
Team members | Mikhail Kudashkin, Executive Creative Director Alexander Ovsyankin, Associate Creative Director Max Kitaev, Senior Art Director Margarita Kasimova, Copywriter Julia Samoylenko, Copywriter Svetlana Pozdnyakova, Group Account Director Maria Kartasheva, Account Manager Anna Starikova, Producer YARCHE (Production) |