A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

A-17-02. 7UP - DEAD SUMMER


Agency	Grape
Creative head	Vladimir Pashkovsky
Author of idea	Nika Glazunova
Product	7UP Lime&Mint
Description	The objective was to tell young people from Russia about new 7UP Lime&Mint. Summer in Russia is the most long waited and mostly often wasted season. We conducted analysis of content formats popular among young audience and decided to turn to the classics of American youth horror films plus the fear of another summer being wasted. Thus we launched to fake promo campaign for a new Russian horror, the main subject of which was the idea that any party WITHOUT 7UP Lime&Mint is doomed to mortal boredom. On August, 20 the film trailer appeared on YouTube. As a result, campaign turned out into over 45,7 million contacts, nearly 2 million views of the video, 34% of which had viral effect, more than 48 thousands of likes, 7,2 thousands of reposts, 5,6 thousands of comments and 9 million unique reach.
Advertiser	PepsiCo
Team members	Creative Director – Vladimir Pashkovsky Creative Strategist – Nika Glazunova Creator – Maryam Akhunova Account Director – Lev Kegeles Account Manager – Pavel Vilenkin Producer – Yuliya Logacheva Director: Yuriy Bakun Cameraman: Igor Madievsky Film Editor: Yuriy Gruzinov Sound Director: Dmitry Snizhko

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