A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

A-13-06. Here people decide, not paper


Agency	SLAVA
Creative head	Denis Lapshinov, Victor Sokolov
Author of idea	Denis Lapshinov, Victor Sokolov, Katya Ganina
Product	Life Bank
Description	LIFE Financial Group claims quite a revolutionary approach to working with its clients. Personal managers have the freedom to make decisions regardless of what papers a client has or does not have. They make decisions based on common sense rather than on bureaucratic document checklists. We remind people how the cruel “piece of paper” can rule their lives influencing the course of events and making life less comfortable at every turn. But the «power of paper” ends when you enter the offices of LIFE Financial Group. We looked at our everyday life from an almost anti-utopian point of view and showed how paper rules and subsequently revealing how easy it is to dethrone it.
Advertiser	Life Group
Team members	Katya Ganina, Senior Copywriter (Slava) Katya Konovalova, Account Director (Slava) Anna Sytina, Account Manager (Slava) Nadya Anufrieva, Account Manager (Slava) Rob Chiu, Director (Stink Moscow) Mathias Schoeningh, Dop Lighting Cameraman (Stink Moscow) Olga Kulikova, Executive Producer (Stink Moscow) Igor Rabchun, Producer (Stink Moscow) Yulia Tsvitko, Producer Assistant (Stink Moscow) Adam Marshall, Editor (White House London) Mick Vincent, Colorist (The Mill London) Benjamin Lukas Boysen, Composer (Hecq) Darko Skulsky, Executive Producer (Radioactive) Olga Yakovleva, Producer (Radioactive)

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