A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
A-13-05. Time to call a spade a spade!
| Agency | Hungry Boys |
| Creative head | Vlad Sitnikov |
| Author of idea | Arthur Miroshnichenko, Galina Belozerova |
| Product | Tinkoff Credit Systems Bank |
| Description | The objective for our strategists was to find some unique territory, and for the creative team - to put it into the right images and words. So it was decided to communicate all the possible benefits of the bank just in one video. Idea Calling a spade a spade doesn’t mean only being personally responsible for every word, but also being honest and transparent. it is a good example of the interaction between a strategy and an idea, because in this particular case the idea of the campaign was found only owing to the strategic insight: Tinkoff Credit Systems is the only domestic bank whose title includes the founder’s name. This gave us grounds for thought, so we came up with the idea of proper names |
| Advertiser | TKS Bank |
| Team members | Account Manager - Elizabeth Akhmetov ? Producer - Tatiana Chepko TKS Oleg Tinkoff Vasil Sharks - Director Style Artem Yamani - Director of Business Development Prosto Horoshij Production (Production) |
