A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

A-12-18. VELCOM. FAMILY CURRENCY 

AgencyNot Perfect | Y&R
Creative headAleksandrs Betins
Author of ideaAleksandrs Betins
ProductBudget class Samsung smartphone
DescriptionVelcom “Family currency” offer was a budget class Samsung smartphone. The product is positioned as the first smartphone for children, but the actual buyers are their parents, so the ad had to target both of these audiences.

The story tells about commonly known barter between children and their parents – a family currency, which works as a motivation both for the child and the parent to get what they want.

The phone is shown as a bargain both for children and for parents, thus emphasising the beneficial offer – no first payment, no monthly fee for the first month.
AdvertiserVelcom
Team membersKristaps Cirulis - junior creative