A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
A-12-18. VELCOM. FAMILY CURRENCY
| Агенство | Not Perfect | Y&R |
| Творчий керівник | Aleksandrs Betins |
| Автор ідеї | Aleksandrs Betins |
| Продукт | Budget class Samsung smartphone |
| Опис | Velcom “Family currency” offer was a budget class Samsung smartphone. The product is positioned as the first smartphone for children, but the actual buyers are their parents, so the ad had to target both of these audiences. The story tells about commonly known barter between children and their parents – a family currency, which works as a motivation both for the child and the parent to get what they want. The phone is shown as a bargain both for children and for parents, thus emphasising the beneficial offer – no first payment, no monthly fee for the first month. |
| Рекламодавець | Velcom |
| Склад творчої групи | Kristaps Cirulis - junior creative |
