A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
A-03-04. Goldberg Machine for Khortytsya
| Agency | Aimbulance |
| Creative head | Andrey Gurin |
| Author of idea | Vladimir Smirnov |
| Product | Khortytsya Ice |
| Description | For the promotional campaign of the brand "Khortytsya", it was necessary to demonstrate the ingenious methods of cooling the new bottle, that changes its color when cooled to +5 °C. We built a Rube Goldberg-like device to perform a series of "freezing" tasks: chill the bottle with the fire extinguisher, throw it in ice water, and finally launch the bottle into the stratosphere. To take one good shot, the team spent two days in the shooting pavilion and filmed over 72 takes. |
| Advertiser | TM Khortytsya |
| Team members | Client: Georgiy Mayorov, Marketing director Alexander Blokhin, Brand manager Stats Mukhin, Creative director Andrew Gurin, Art director Agency: Vladimir Smirnov, Creative director Roman Havrysh, Strategy director Itrna Yurchenko, Agency producer Lana Barabanova, Creative producer Daryna Popova, Account manager Production team: Radioaktive Film Vladimir Radlinsky, Director Alexander Surkala, DOP Darko Skulsky, Executive producer Ole Yakovleva, Executive producer Olga Avrahova, Line producer Denis Sonin, 1st Ad Timur Veselovsky, SFX |
