A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
A-02-03. Chumak - Fruzi
| Agency | Ogilvy & Mather Ukraine |
| Creative head | Alexandra Doroguntsova, Creative Director |
| Author of idea | Ogilvy & Mather Ukraine |
| Product | Chumak Fruit and Veggies Smuthie |
| Description | Everything that is good for you is not usually cool. Especially if you need to give your kid to eat nutrient-enriched food. He will make a song and dance about it, unwillingly chew, hide the scran into the pocket and sit down on it. Chumak came to this point with creativity: they invented and produced smoothie using fruit and veggies. So here is “Fruzi” - “Fruit Food for Superheroes”. To interest the most ever-changing and irrational kids’ audience, we decided to make the product of the kid’s coolness attribute. Opportunistic below-the-line promotions and web site with a host of useful pieces of information were going to wide-awake moms. |
| Advertiser | "Chumak" PJSC |
| Team members | Alexandra Doroguntsova, Creative Director Taras Dzendrovskyy, Head of Art Eugeniya Dzubenko, Senior Copywriter Tatiana Shapoval, Art Director Danylo Hauk, Copywriter Irina Pigal, Producer Alexandra Savonik, Account Director TVC production: 2332 Executive producers: Maria Fabro, Alexandr Chernyavskyy Режиссер: Moritz Mohr TVC post production: Polynoid 3D visuals production: Positive Pictures Sound: Propeller Studios |
