A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

A-02-03. Chumak - Fruzi

AgencyOgilvy & Mather Ukraine
Creative headAlexandra Doroguntsova, Creative Director
Author of ideaOgilvy & Mather Ukraine
ProductChumak Fruit and Veggies Smuthie
DescriptionEverything that is good for you is not usually cool. Especially if you need to give your kid to eat nutrient-enriched food. He will make a song and dance about it, unwillingly chew, hide the scran into the pocket and sit down on it. Chumak came to this point with creativity: they invented and produced smoothie using fruit and veggies.
So here is “Fruzi” - “Fruit Food for Superheroes”.
To interest the most ever-changing and irrational kids’ audience, we decided to make the product of the kid’s coolness attribute. Opportunistic below-the-line promotions and web site with a host of useful pieces of information were going to wide-awake moms.
Advertiser"Chumak" PJSC
Team membersAlexandra Doroguntsova, Creative Director
Taras Dzendrovskyy, Head of Art
Eugeniya Dzubenko, Senior Copywriter
Tatiana Shapoval, Art Director
Danylo Hauk, Copywriter
Irina Pigal, Producer
Alexandra Savonik, Account Director
TVC production: 2332
Executive producers: Maria Fabro, Alexandr Chernyavskyy
Режиссер: Moritz Mohr
TVC post production: Polynoid
3D visuals production: Positive Pictures
Sound: Propeller Studios