A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

A-02-02. Chaevik

AgencyGreat Advertising Group
Creative headDmitry Makarov
Author of ideaTatiana Kucherova, Dmitry Assinovskiy
ProductChaevik Kombucha drink
DescriptionIt’s known for us from the very childhood… Mothers and grandmothers had it on the kitchens. It was healthy, tasty, refreshing… But! Very very scary!
And it lived in a eerie-eerie jar… It was Russian home-made kombucha!

And now this good old kombucha drink became a “Chaevik”! It’s as healthy, tasty and refreshing as before, but not scary at all!

Launch campaign for the new kombucha drink “Chaevik”.
AdvertiserAlkon Group of companies
Team membersCopywriter - Tatiana Kucherova, Andrey Danskov
Art director - Dmitry Assinovskiy, Alexey Butakov
Creative director - Dmitry Makarov