A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
A-01-05. Dobrynia - Moo-moo
Agency | Ogilvy & Mather Ukraine |
Creative head | Alexandra Doroguntsova, Creative Director |
Author of idea | Ogilvy & Mather Ukraine |
Product | DOBRYNIA Milk |
Description | A year earlier, a new brand "Dobrinya" appeared on the Ukrainian market of dairy products. In the launch campaign the brand positioning was announced - Milk of human kindness. The next logical step was to communicate the RTB of "Dobrinya" dairy products - the products are made of milk from cows of a special friendly breed who live in the ultra-comfortable farm, listen to music before going to bed, etc. Based on these facts an idea for TVC was developed - Dobrynia is made from the kind cows milk. |
Advertiser | Hercules |
Team members | Alexandra Doroguntsova, Creative Director; Taras Dzendrovskii, Art Director; Tatiana Shapoval, Art Director; Danylo Hauk, Copywriter; Evgeniya Dzyubenko, Copywriter; Irina Pigal, Producer; Svetlana Korytko, Senior Account Manager; Tim Kendall, Director; Viktor Ishkov, Managing Director; Klaus Fuxjager, Operator; Moloko, Production Studio; RUR, Post Production |