A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

A-01-05. Dobrynia - Moo-moo

AgencyOgilvy & Mather Ukraine
Creative headAlexandra Doroguntsova, Creative Director
Author of ideaOgilvy & Mather Ukraine
ProductDOBRYNIA Milk
DescriptionA year earlier, a new brand "Dobrinya" appeared on the Ukrainian market of dairy products. In the launch campaign the brand positioning was announced - Milk of human kindness. The next logical step was to communicate the RTB of "Dobrinya" dairy products - the products are made of milk from cows of a special friendly breed who live in the ultra-comfortable farm, listen to music before going to bed, etc. Based on these facts an idea for TVC was developed - Dobrynia is made from the kind cows milk.
AdvertiserHercules
Team membersAlexandra Doroguntsova, Creative Director;
Taras Dzendrovskii, Art Director;
Tatiana Shapoval, Art Director;
Danylo Hauk, Copywriter;
Evgeniya Dzyubenko, Copywriter;
Irina Pigal, Producer;
Svetlana Korytko, Senior Account Manager;
Tim Kendall, Director;
Viktor Ishkov, Managing Director;
Klaus Fuxjager, Operator;
Moloko, Production Studio;
RUR, Post Production