A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-07-22. Project "My Present. Bukovel"
| Agency | Postmen |
| Creative head | Yaroslav Vedmid |
| Author of idea | Yaroslav Vedmid |
| Product | Resort "Bukovel" |
| Description | Goal To greet loyal Resort community with coming holidays, to create additional motivation to spend high winter season in Bukovel Solution We created “My present” application, which gave a chance to win 800 presents: 500 drinks, 300 ski passes, 5 weekend trips to Bukovel. Each Facebook user had 4 chances to get the prize: • 1st is to Like the page • 2nd – to invite 5 friends • 3d – to invite 25 friends • 4th – to invite 100 friends. The result of each attempt and information about the action were published on user’s page. For getting a prize, winners received personal flyers with QR code. Bukovel’s stuff were given a simple admin panel to read the codes and distribute prizes. Results: In 20 days of Application running • 2241 users participated in the prize draw. • 48413 invitations were sent out to friends. • 25 applicants from different countries. • The community grew to 2250 fans • The PTA increased to 15 000. |
| Advertiser | LLC Skorzonera |
| Team members | Creative Director - Yaroslav Vedmid Technical Director - Denis Podanchuk Project manager - Yana Holub Web Designer - Maxim Babenko Motion Designer - Khrystyna Gladka |
