A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-07-19. Lipton Social Playgroud: ‘Crocodile’, a game for social media
Agency | Red Keds |
Creative head | Vasiliy Lebedev |
Author of idea | Red Keds |
Product | Lipton community, Litpon tea |
Description | Task: Come up with a five-minute social network game for playing with friends. Concept: The Crocodile game where users draw a word and their friends guess it. Implementation: For more varied gameplay, we added 5 extra playing modes. The rating system brings the competitive element to the game and allows players to earn fun achievement awards. The game's vocabulary is based on words related to Lipton Tea. Results: 1,22 million social media users (mostly on Odnoklassniki) and about 20,000 players a week up to the present. apps.facebook.com/igrovaya_tusovka vk.com/app3208535_2896222 odnoklassniki.ru/game/igrovaya_tusovka |
Advertiser | Lipton |
Team members | Creative director: Vasiliy Lebedev Art director: Ilya Sizov Copywriter: Danil Morozenko Designer: Aleksey Sekachyov Strategist: Natalya Naymark UX strategist: Yuriy Chizhov Producer: Dmitry Kotov Manager: Yuriy Naon Account director: Aleksey Bodrov |