G-07-18. Lipton Social Playground: ‘Lipton Journey’, a game for social media

Agency	Red Keds
Creative head	Vasiliy Lebedev
Author of idea	Red Keds
Product	Lipton community, Lipton tea
Description	Task: Come up with a five-minute social network game for playing with friends. The game must be markedly different from Crocodile, another title of the five-minute game series. Concept: A multiplayer relay race with unusual rules. Implementation: A multiplayer game where 15 contestants race to the objective - a tea leaf - on a track with obstacles. Before start, each user picks a character - orange, raspberry, peach etc. - each representing a Lipton Tea flavor. By completing each race the player earns points which can be spent toward adding special features to the character (for example, clothes) and moves on to the next race which takes place in another setting. In addition to participating in races, each player has a chance to manage the entire game by using a special power. The goal of the "manager" is to use this main player's magic to everyone's benefit by helping to overcome particular obstacles (build a bridge, help jump higher, etc.) so that as many players as possible reach the finish. apps.facebook.com/igrovaya_tusovka vk.com/app3208535_2896222 odnoklassniki.ru/game/igrovaya_tusovka
Advertiser	Lipton
Team members	Creative director: Vasiliy Lebedev Design director: Rodion Arsenyev Art director and designer: Ilya Sizov Copywriter: Danil Morozenko Designer and illustrator: Nikita Vasilevskiy Designer: Aleksey Sekachyov Designer: Vasiliy Kovalenko Illustrator: Sirena Sungatullina Illustrator: Anya Fedoseeva Strategist: Natalya Naymark UX strategist: Yuriy Chizhov Animator: Pyotr Mishin Sound engineer: Vasiliy Filatov Producer: Dmitry Kotov Lead producer: Aleksandr Kulam Consultant producer: Anton Mikhailov Manager: Yuriy Naon Account director: Aleksey Bodrov

https://apps.facebook.com/igrovaya_tusovka

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