A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-07-16. ‘The Cuba Tour’ ad campaign
Agency | Red Keds |
Creative head | Eugene Stroynov |
Author of idea | Red Keds |
Product | Havana Club Facebook page |
Description | Task: Attract new subscribers to Havana Club Facebook channel. www.facebook.com/HavanaClubRussia Concept: Facebook-based reality show Implementation: Unlike in the last year's project Hitchhiking To Havana, this time we sent the participants straight to Cuba in search of the legendary Cuban happiness. The explorers were accompanied by our film crew. Crew members not only recorded the entire enterprise on video but actively messed around with the participants by creating unexpected, funny and even difficult situations and provoking them to frank talk and show what they are made of. Members of the audience who followed the show via Facebook could also influence the events by voting and participating in contest. Results: Thanks to the project, the brand's Facebook page gained 8 thousand new subscribers. Video: www.youtube.com/user/HavanaClubRussia/videos |
Advertiser | Havana Club |
Team members | Creative director: Eugene Stroynov Copywriter: Viktor Anokhin Art director: Rodion Arsenyev Script writer: Mikhail Khan Producer: Mitya Meshcheryakov Managers: Maria Guzer, Aleksey Bodrov |