A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-07-16. ‘The Cuba Tour’ ad campaign

AgencyRed Keds
Creative headEugene Stroynov
Author of ideaRed Keds
ProductHavana Club Facebook page
DescriptionTask: Attract new subscribers to Havana Club Facebook channel.
www.facebook.com/HavanaClubRussia

Concept: Facebook-based reality show

Implementation: Unlike in the last year's project Hitchhiking To Havana, this time we sent the participants straight to Cuba in search of the legendary Cuban happiness. The explorers were accompanied by our film crew. Crew members not only recorded the entire enterprise on video but actively messed around with the participants by creating unexpected, funny and even difficult situations and provoking them to frank talk and show what they are made of. Members of the audience who followed the show via Facebook could also influence the events by voting and participating in contest.

Results: Thanks to the project, the brand's Facebook page gained 8 thousand new subscribers.

Video: www.youtube.com/user/HavanaClubRussia/videos
AdvertiserHavana Club
Team membersCreative director: Eugene Stroynov
Copywriter: Viktor Anokhin
Art director: Rodion Arsenyev
Script writer: Mikhail Khan
Producer: Mitya Meshcheryakov
Managers: Maria Guzer, Aleksey Bodrov