A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-07-04. A photo to remember and a smartphone to keep
Agency | Actis Wunderman |
Creative head | Alexey Antonov |
Author of idea | Actis Wunderman Creative Team |
Product | Nokia Lumia 625 |
Description | A photo contest to promote the affordable youth-oriented phone Nokia Lumia 625. To take part in the contest, you gathered a group of friends, made a photo titled "We want Nokia Lumia 625 phones" and posted it online. To win, your group had to score the highest number of reposts for your photo. Each member of the winning group was awarded a Nokia Lumia 625 |
Advertiser | Nokia Russia |
Team members | Art Director: Ilya Sivov Producer: Elizaveta Medyannikova Creative Director: Alexey Antonov Social media manager: Ilya Dorofeev, Ekaterina Kuzmina Social media director: Igor Denisov Account director: Anna Konstantinova Senior Account manager: Olga Semenova Account executive: Marina Boikova Nokia Russia Head of Brand Marketing and Digital Marketing: Alexey Savilov |