A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-07-04. A photo to remember and a smartphone to keep

AgencyActis Wunderman
Creative headAlexey Antonov
Author of ideaActis Wunderman Creative Team
ProductNokia Lumia 625
DescriptionA photo contest to promote the affordable youth-oriented phone Nokia Lumia 625. To take part in the contest, you gathered a group of friends, made a photo titled "We want Nokia Lumia 625 phones" and posted it online. To win, your group had to score the highest number of reposts for your photo. Each member of the winning group was awarded a Nokia Lumia 625
AdvertiserNokia Russia
Team membersArt Director: Ilya Sivov
Producer: Elizaveta Medyannikova
Creative Director: Alexey Antonov
Social media manager: Ilya Dorofeev, Ekaterina Kuzmina
Social media director: Igor Denisov
Account director: Anna Konstantinova
Senior Account manager: Olga Semenova
Account executive: Marina Boikova
Nokia Russia Head of Brand Marketing and Digital Marketing: Alexey Savilov