A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-07-03. Scroll to Sochi

AgencyBBDO Russia Group
Creative headAndrew Kontra
Author of ideaAndrew Kontra
ProductOlympic Sponsorship
DescriptionThis year, Russia hosted the Winter Olympic Games, but for most Russians the price of the tickets turned out to be unattainable. Visa, an Olympic sponsor, decided to do something about it. We had 17 packages for two, and we aimed to give them to those who wanted to be there most.

We announced a challenge. During a year of training for the Winter Olympic Games, a cross-country skier covers a distance of over 15,000 km, which is more than the diameter of the Earth. We asked Russians to do exactly the same, by scrolling.

In the two biggest social networks in Russia we launched a virtual track from Vladivostok to Sochi, and everybody could surmount their 15,000 km—no matter their age, weight or job experience. The only thing they had to do was to scroll, and be the quickest to the finish line.
AdvertiserVisa
Team membersVisa
Stephen Day - Vice President Marketing Russia/CISSEE
Elena Samonova - a/a Marketing Director Russia
Irina Dubrovskaya - Brand Director Russia
Olga Zapryatkina - Brand Manager Russia

BBDO Russia Group
Andrew Kontra - Creative Director

Tatiana Tutunnik - Creative Group Head

Ilya Andreyev - Creative Lead

Polina Zabrodskaya - Senior Copywriter
Pavel Volkov - Copywriter
Eugene Kovin - Junior Copywriter
Aleksandra Ermolenko - Art Director
Valentina Naumova - Art Director
Katerina Guvakova - Client Services Director

Julia Mukhtar - Digital Director
Ekaterina Koshevenko - Account Director
Stijn Mertens - Senior Project Manager

Inna Zharova - Account Manager
Kseniya Rubtsova - Junior Account Manager

Julia Loskutova - Senior Strategic Planner

Igor Volgin - Design Director
Irina Noruzi - Senior Producer

B-Reel - Production