A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-07-01. AdFaces: faces of the advertising market
| Agency | ADVERT.UA |
| Creative head | Irina Kosakovskaya, Managing Director |
| Author of idea | ander Kirilyuk, Head of Creative Group |
| Product | Mass Media/ Sostav.ua |
| Description | Sostav.ua - profile resource dedicated to advertising and communications industry, pioneer in providing the latest information confronted in social networks with the problem of the perception by its target audience. Accordingly, our goal was to engage audience in community to strengthen brand association «Sostav.ua - an integral part of the advertising market in Ukraine." Our target audience – employees of advertising and communications market, professionals, specialists who know all the tricks and subtleties of the industry. Most of them – people who are skeptical about the work of competitors, as well as about any third-party advertising projects. Being in the search of idea that may touch hearts of advertising employees we understood that all of them are proud of their belonging to the so trendy profession of advertising maker. All others just dream about working in advertising sphere, and they are already part of it. And that was the basis of our projects. To strengthen the image of Sostav.ua as a recognized expert of the market, we developed an facebook-application AdFaces - unique project, which shows the frame structure of advertising market and Sostav.ua - as an integral part of it. With AdFaces everyone can add to the map of the advertising market a company in which he works and himself, this info place in social feed, invite colleagues and look at the employees of other advertising companies. This project has received massive response from the audience, thanks to the possibilities of social media, namely massive show-off, member get member, as well as accurate understanding of target audience. This project brought together on one platform colleagues and competitors. Due to successful realization of the idea targets have been exceeded, and usually skeptical "advertisement makers" actively participated in the project. If you aren’t at map of advertising market, do you exist at all? |
| Advertiser | Ukrainian Advertising Coalition/ Sostav.ua |
| Team members | Irina Kosakovskaya, Managing Director Alexander Kirilyuk, Head of Creative Group Yuriy Kolomiets, Art Director Mariia Obzhylian, Project Manager Olga Kolomiyets, PR-manager Anastasiya Gorodetskaya – Web - Designer |
