A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-12-03. My Startup
Agency | Hungry Boys |
Creative head | Vlad Sitnikov |
Author of idea | Vlad Sitnikov |
Product | Film StartUp |
Description | About the project my.startup-film.ru/ In anticipation of the "Startup" movie release we launched a digital-project to promote it. We made up a beautiful test, allowing the users to delve into the secret corners of their business identity. An erotic massage for teddy bears, a tracing service for odd socks or an exoskeleton rental maybe? "Your startup" will help anyone pick a business right for them Mechanics It is an online test, helping the participants understand if they can become a startuper. The test pages are beautifully animated, and the results strike with their novelty. Goal To raise awareness about the film among its target audience - the hipster community. We wanted to combine two ideas in a funny and attractive way - to promote the film and at the same time revive the entrepreneurial spirit of the younger generation. The "Startup" movie tells the story of a major Russian search engine. Its premiere will be held April 4, 2014. |
Advertiser | Danais Films |
Team members | Danais Films Producer - Irina Smolko Hungry Boys Creative Director - Vlad Sitnikov Copywriter - Natalia Varguleva ? Illustrator - Ekaterina Semenova Art-director-Sergey Andronov Head of production - Alexey Nikolaev Producer - Nadejda Golubstova Studio Peppers (production) |