A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-12-02. Chezz Jumper: Interactive Sound Machine
Agency | GRAPE Ukraine |
Creative head | Yuriy Gladkiy |
Author of idea | Sergey Milyuk, Sergey Kuzmenko |
Product | beer Chezz |
Description | Controlling sound from the speakers, players had to move Chezz beer cap to a prize zone (an improvised stage). We established a clear relation of the brand to music, so that a product (Chezz cap) became the central figure of the whole ad campaign |
Advertiser | Chezz |
Team members | CEO: Yuriy Gladkiy Creative Director: Sergey Milyuk Strategic Director: Sergey Kuzmenko Account Director: Ksenia Sokur Art Director: Nataliya Strelchenko Video Art Director: Arkadiy Pasechnik Motion Designer: Yuriy Homovskiy Production Director: Elena Salivon Technical Director: Mikhail Maslivets Developers: Vladimir Lyannoy, Alexandr Syryk, Sergey Uperenko Copywriter: Alexandra Alekhina Analyst: Andrey Kolesnik Social Media Planner: Daniil Malukha |