A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

K-02-10. Nasha Ryaba. The choice of Ukrainian Families


Agency	THINKMcCANN
Creative head	Eugene Kaminsky
Author of idea	Elena Gnucheva, Rostyslav Vyshnevy, Victor Vysotsky
Product	fresh chicken meat
Description	The task of the campaign was loyalty growth. The campaign was based on the fact that more than 68% of Ukrainian families choose Nasha Ryaba for the meat dishes for their kids. The challenge was to present this statistical information in a bright manner and make it really work for the benefit of the brand. When the brand is truly popular, it becomes a part of people’s lives. That has happen with Nasha Ryaba brand. It is now the product which is trusted by Ukrainian parents, when it comes to the healthy food for their kids. And it often becomes a witness of the most important and the most sensitive moments of Ukrainian families’ lives. Three stories by Nasha Ryaba proved how important for us are care, support and love of our close ones. Thus, the statistical data gained emotional value and power of persuasion.
Advertiser	PJSC “Mironivsky Hliboproduct”
Team members	Eugene Kaminsky, creative director Rostyslav Vyshnevy, creative group head Natalia Koval, art director Victor Vysotsky, senior copywriter Helen Gnucheva, copywriter Anastasiya Kostikova, account manager Olga Rozhankivska, group account director Julia Golota, client service director
Media type	tv

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