A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
K-01-36. Try how new Tuborg sounds
Agency | Liquid Seven |
Creative head | Anna Menshikova \ Maxim Boritko |
Author of idea | Liquid7 Digital Content House \ Talan Communications |
Product | Beer |
Description | Target audience. Young, dynamic people are strategically important for Tuborg. They are always in searche of something fresh and nonstandard, that is why they are not receptive to classic communication channels which brand used within main advertising campaign (TV, OOH, metro). Strategy. We focused on engagement and decided not only to show new Tuborg, but also let the audience listen and see how it sounds. Idea. Try how new Tuborg sounds |
Advertiser | Carlberg Ukraine |
Team members | Liquid7 team: Anna Menshikova, creative director Artyom Tsymbal, art director Konstantin Chekanov, copywriter Anton Golubev, designer Talan Communications team: Maxim Boritko, creative director Evgeny Posohov, art-director Svetlana Dolinskaya, copywriter |