A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

K-01-36. Try how new Tuborg sounds

AgencyLiquid Seven
Creative headAnna Menshikova \ Maxim Boritko
Author of ideaLiquid7 Digital Content House \ Talan Communications
ProductBeer
DescriptionTarget audience. Young, dynamic people are strategically important for Tuborg. They are always in searche of something fresh and nonstandard, that is why they are not receptive to classic communication channels which brand used within main advertising campaign (TV, OOH, metro).

Strategy. We focused on engagement and decided not only to show new Tuborg, but also let the audience listen and see how it sounds.

Idea. Try how new Tuborg sounds
AdvertiserCarlberg Ukraine
Team membersLiquid7 team:
Anna Menshikova, creative director
Artyom Tsymbal, art director
Konstantin Chekanov, copywriter
Anton Golubev, designer

Talan Communications team:
Maxim Boritko, creative director
Evgeny Posohov, art-director
Svetlana Dolinskaya, copywriter