A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
K-01-33. ZELTA ZIVTINA. RELAUNCH CAMPAIGN
Agency | Not Perfect | Y&R Riga |
Creative head | Aleksandrs Betins |
Author of idea | Aleksandrs Betins |
Product | Mobile prepaid brand Zelta Zivtina |
Description | Mobile prepaid brand Zelta Zivtina needed a relaunch. The challenge: turn the old-school sitcom into hip and cool, maintain and increase the lowest price perception. We introduced new characters - hippies Zi and Ze and their van; they shaked the world of Zelta Zivtina. ZZ brothers chill philosophy and attitude to never overpay turned into the slogan – ZZ and pay less. Along with that, relaunch also included a new visual identity, cool photo and video shooting style and product visualisations. |
Advertiser | Tele2 |
Team members | Gatis Zebergs - Art Director Dzina Karklina - Copywriter Artjoms Kucovs - Designer |