A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
K-01-32. Leopard
Agency | Saatchi & Saatchi Ukraine |
Creative head | Kirill Chistyakov |
Author of idea | Kirill Chistyakov |
Product | Шоколад «Корона» |
Description | «Korona» is an iconic chocolate brand in Ukraine. It was playing with romantic moments year by year. Red pack. Lady in red. Always. We decided to become playful and provocative! And we started with the new leopard TVC. TVC provoked a heated discussion. A month later we exposed the leopard mystification. «Korona» didn’t speak, it acted playfully! With this behavior «Korona» inspired wоmen to unleash their inner pleasure hunter to feel free and excited. This act provided the brand with more than 28 million free contacts with consumers on TV and the Internet. And they liked it! Leopard «Korona» got high sale results. Even on a crisis market sales increased by 21%. |
Advertiser | Mondelez Ukraine |
Team members | Senior Art Director: Konstantin Schneider; Designer: Oleksandr Lytvyn; Account Director: Tatiana Slivko |