J-05-10. Extreme «Yamberry - new forbidden fruit»

Agency	Imagency
Creative head	Anton Melnikov
Author of idea	Evgeniy Tatarnikov /Anton Tupikov
Product	Extreme Yamberry
Description	What girls need to make them feel attractive? Not much… jewellery and men attention. That’s why we decided to open a fancy virtual Extreme-boutique where two female passions merged. While the girls posed in jewellery, attractive photographer showered their complements. Codes from the ice-cream Extreme Yamberry package gave girls possibility to take a part in photo competition and to receive an exclusive prize - author's jewellery from Extreme Yumberry collection. In addition, we have developed a mobile application ExtreMEssenger, which converted regular messages to sensual, established unusual installations in the form of a tree with forbidden fruit Yamberry and held a banner campaign and special project on dating site.
Advertiser	Nestle
Team members	Chief Creative Officer - Anton Melnikov Digital creative group head - Evgeniy Tatarnikov Senior copywriter - Anton Tupikov Designer - Elena Gorohova Digital director - Ilya Martinov Digital manager - Olesya Bebutova, Dmitry Popkov Account director - Elena Prochina Senior project manager - Rustam Abidov

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