A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-05-09. Taste all the joy of summer!
Agency | LLC "Ark Connect" |
Creative head | Anton Shaporenko |
Author of idea | . |
Product | Nutella |
Description | Is it possible to support Nutella sales during the summer period and to stimulate the sales of product, if it is the low-profit season for chocolate spreads? Yes, it is easy! We created new demand moment for consuming Nutella in Russia – it is Nutella with fresh fruits! All we have to do is tell everybody about it! We developed an integrated advertising campaign with the main feature – a photo competition at Nutella.ru and involved our TA to the campaign, using non-standards activation, which realized in relevant channels. |
Advertiser | Ferrero |
Team members | . |