A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

J-05-09. Taste all the joy of summer!

AgencyLLC "Ark Connect"
Creative headAnton Shaporenko
Author of idea.
ProductNutella
DescriptionIs it possible to support Nutella sales during the summer period and to stimulate the sales of product, if it is the low-profit season for chocolate spreads? Yes, it is easy! We created new demand moment for consuming Nutella in Russia – it is Nutella with fresh fruits! All we have to do is tell everybody about it! We developed an integrated advertising campaign with the main feature – a photo competition at Nutella.ru and involved our TA to the campaign, using non-standards activation, which realized in relevant channels.
AdvertiserFerrero
Team members.