A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

J-04-15. MUSICAL DM

AgencyTDI Group Russia
Creative headAlexander Zazheko
Author of ideaTDI Group Russia
ProductMusical instruments shop “MuzZone”
DescriptionTask:
To develop a visiting card for a friendly to us shop. To promote the MuzZone shop with a minimal budget.
Idea:
To create a visiting card that would be valuable for musicians and so worthy that it would be a pity indeed to lose it.
Solution:
To create a visiting card in the form of musical instrument.
Realization:
We created an original musical visiting card from the plastic. Besides the brand information the visiting card embeds a melody in the form of specific symbols. Following the simple instructions, one can extract the melody of the legendary song by Deep Purple “Smoke on the Water”.
Results:
High evaluation by the client.
Much interest and positive emotions on the part of both buyers and clients.
Excellent PR cause for word-of-mouth marketing.
“Boom” effect among visitors and their acquaintances.
The client ordered an additional run.
AdvertiserMusical instruments shop “MuzZone”
Team membersCreative Director - Alexander Zazheko
Senior Copywriter - Sergey Laputs