A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

J-04-09. 5 steps


Agency	AIDA Pioneer Branding company
Creative head	Dmitry Apolenis
Author of idea	Valerija Lapanik
Product	HIV testing
Description	For 6 weeks, the UNICEF office in the Republic of Belarus with the assistance of BelMuz TV have been carring out a unique social experiment "5 Steps." Its aim was to deliver a message that prevention of the spread of HIV is a common problem, since we are all connected. To do this, 5 volunteers in Minsk were given special letters with a message that must be sent to a stranger in one of the 5 regional cities. The main condition of the experiment consisted in the fact that the letter can only be passed from hand to hand through 5 friends. This condition emphasized the relevance of the problem of HIV / AIDS to everyone. Every Friday on BelMuz TV, in the studio of live program "18 +" Belarusian quest star was discussing the video report about the letter delivery and the need for voluntary testing. The usage of online and offline communication channels (TV, radio, outdoor advertising, internet, social networks) allowed to tell about 5 simple steps for HIV testing to the widest audience possible, which was more than 250,000. In addition to the above total media budget was $ 0 and the number of people being tested for HIV during the campaign increased by 30%.
Advertiser	United Nations Children's Fund (UNICEF) in the Republic of Belarus
Team members	Deputy creative director - Valerija Lapanik Copywrighter- Alexey Cherniavskij

← previous next →

← back to the category