A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

J-02-19. Black XS. Be true. Play Rock


Agency	HAVAS Sports & Intertainment и Arena Magic Box
Creative head	Natasha Krasnova (Creative director, Havas SE)
Author of idea	Maria Gavrilova (Managing director, Havas SE), Victoria Chmal (Account Group Head, Havas SE), Safia Nazmutdinova (Project manager, Havas SE), Natasha Krasnova (Creative director, Havas SE), Yana Gurianova (Strategic Director, Arena Magic Box), David Masha
Product	Paco Rabanne Black XS
Description	We created project conception – “BE TRUE. PLAY ROCK”. We propose to build Black XS Rock Playground within integrated partnership with the most popular Rock Music Festival “Maxidrom”. We provoke and engage consumer to play True Rock Nature in all sensual ways: visual, sound and fragrance. Product trial moment – deliver the idea that the fragrance is a concentration of Rock Spirit which stays with you in every moment of your life.
Advertiser	PUIG
Team members	Maria Gavrilova (Managing director, Havas SE), Victoria Chmal (Account Group Head, Havas SE), Safia Nazmutdinova (Project manager, Havas SE), Yana Gurianova (Strategic Director, Arena Magic Box), David Mashashvili (Digital Director, Arena Magic Box)

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