J-02-04. 10 Years of AtaHolding & 20 AtaBank Celebration Event

Agency	Peachline
Creative head	Roman Orkodashvili
Author of idea	Roman Orkodashvili
Product	Holding
Description	On the eve of the 10th anniversary of AtaHolding our task was to conduct the project, which would speak about the contribution of Ata Holding in economy, culture and social life of the country. The most complete coverage of the entire population of Azerbaijan, as well as emphasizing the role of AtaHolding in front of the high-level officials and main officials of the country. Communication channels were used by 360 degrees method, a long-term PR campaign was held: ATL-channels: OOH (teaser stage), newscasts on TV, showcasing colored film in cinemas, newscasts on Euronews, numerous publications in leading print publications and country near abroad, publishing news sites and the CIS countries, discussing project on specialized forums dedicated to cinema, as well as a broad involvement of social networks. Because project had great social importance and wide resonance, almost all publications were free. Restored and colorized movie replaced the old copy of Azerbaijan State Film Fund, each preceded by its demonstration and ends with the mention of AtaHolding. The project had a very positive response and is fully consistent with the brief and the client's wishes. The initial presentation of the restored and colorized film was part of the ceremony during the celebration of the 10th anniversary of AtaHolding and the 20th anniversary of AtaBank, which was attended by top government officials, as well as the most important economic partners holding.
Advertiser	AtaHolding
Team members	Creative Director: Roman Orkodashvili Art Director: Fuad Atakishiyev Art Director: Stas Tokarev Designer: Nika Ryabova Designer: Elman Jafarov Copywriter: Ayten Ismikhanova Production Manager: Samira Jafarova Account Director: Konul Seyidova Account Manager: Sabina Kim

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