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J-02-03. The Truth is Dangerous

AgencyVoskhod creative agency
Creative headAndrey Gubaydullin
Author of ideaEgor Gavrilin, Alexandr Solodky
Productonline newspaper Znak.com
DescriptionIn Russia, reporting the truth often leads to unrelated government investigations.
In summer 2013, Aksana Panova, editor-in-chief of the independent, online newspaper Znak.com, faced several false accusations for that same reason.
Mass media generally keeps silent about such trials.
Only 0.7% of verdicts in Russia are for acquittal, so everybody knew what to expect.
But people should know that in a country without freedom of speech, there's nothing more dangerous than the truth.
Results:
More than 200 media mentions.
In just one week the audience of the online newspaper grew by 16% and Znak.com reached an impressive impact factor, jumping from 18th to 12th place in web-media ratings.
In January 2014, Aksana Panova was fully acquitted in one trial and, in another, given a two-year suspended sentence.
However, she is forbidden to work as a journalist during her probation.
So, the story is to be continued...
Advertiseronline newspaper Znak.com
Team members-