A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

J-01-31. Summer under a cap

AgencyPRKVADRAT UKRAINE
Creative headVladimir Mogilevets
Author of ideaVladimir Mogilevets
ProductCoca-Cola
DescriptionBrief: Support Coca-Cola sales promotion campaign “Open Summer” at the shopping center "Karavan" (Kiev). The grand prize is a trip to the sea.
Idea: Let’s give our consumers the feeling of being at the sea right now.

Realization: The interactive zone which was executed as a real beach in a three-meter Coca-Cola cap. “The beach under the cap” was located right at the trade center. Consumers could sand "greetings from the sea" to their friends while shopping.
AdvertiserForeign Enterprise “Coca-Cola Beverages Ukraine Limited”
Team membersVladimir Mogilevets (Creative director)
Pavel Dedkov (creative director)
Nikita Kopytenko (copywriter)