A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-01-31. Summer under a cap
Agency | PRKVADRAT UKRAINE |
Creative head | Vladimir Mogilevets |
Author of idea | Vladimir Mogilevets |
Product | Coca-Cola |
Description | Brief: Support Coca-Cola sales promotion campaign “Open Summer” at the shopping center "Karavan" (Kiev). The grand prize is a trip to the sea. Idea: Let’s give our consumers the feeling of being at the sea right now. Realization: The interactive zone which was executed as a real beach in a three-meter Coca-Cola cap. “The beach under the cap” was located right at the trade center. Consumers could sand "greetings from the sea" to their friends while shopping. |
Advertiser | Foreign Enterprise “Coca-Cola Beverages Ukraine Limited” |
Team members | Vladimir Mogilevets (Creative director) Pavel Dedkov (creative director) Nikita Kopytenko (copywriter) |