A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-01-30. LEGO SOON
Agency | INSTINCT |
Creative head | Ronman Firainer, Yaroslav Orlov |
Author of idea | Nikolay Fabrika, Maxim Demkin, Svetlana Kucherenko |
Product | constructor LEGO |
Description | How to create a real holiday for the children in the 1st of June. To do this, we have come up with fairy legend and family tradition, according to which all the diaries become the favorite LEGO constructor |
Advertiser | LEGO |
Team members | Creative Directors: Roman Firainer, Yaroslav Orlov Digital Creative Director: Nikolay Fabrika Art Director: Maxim Demkin Copywriter: Svetlana Kucherenko Strategic planner: Evgenia Basenko Account Director: Irina Gornova Account Manager: Nadya Drozhzhina Producer: Ekaterina Fenkina Hype Production (TVC) Fetish Film (key-visual) Shooting & CGI — Fiero Animals Studio |