
Agency	InMotion
Creative head	Стрельников Александр
Author of idea	Стрельников Александр
Product	ASUS Fonepad
Description	Our team had a task to carry out a promo-action to support ASUS fonepad sales launch on the territory of Ukraine. It was necessary to highlight its core distinctive feature: ASUS fonepad is a pad which phones. The main challenge was to develop such mechanics which would clearly show the phone function of the tablet. But what could help us to bring this message by means of our promo-action? What the majority of people associate with a phone call? And we decided to create a phone booth, install a pad in it and give people a chance to answer a phone call. To implement this idea we adopted special phone program due to which the tablet received incoming calls and equiped our phone booth with all the necessary tools. For better communication with the target audience we chose the biggest shopping malls in Kyiv, as it is well-known fact that during the shopping people are opened to everything which is new and test brand-new products with pleasure. Every 30 seconds our fonepad received incoming calls, promoter-consultant invited visitors to answer the call. People answered the call, heard a short message: Enjoyed phoning with pad? Then buy and phone! ASUS – everything will be TOUCH! and received a present. Offbeat design approach and high technology of our phone booth facilitated the work of our promoters as people willingly showed their interest to our promo-action. Over a period of our promo-action more than 10000 people answered the phone call and heard the message. INTEL marked our ASUS Fonepad promo-action as one of the best pad promo-actions in the world and joined it on a third wave. Sales results of ASUS Fonepad exceeded the expected ones in 2.5, taking into consideration the absence of other communicational channels.
Advertiser	ASUS
Team members	Ponomarenko Zhanna, Director Khrunicheva Inna, Account Director Strelnikov Alexander, Creative Director Tulgovets Maryna, Marketing Director

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