A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

J-01-06. Ping Pong Pitch 3

Agencybanda agency
Creative headPavel Klubnikin
Author of ideabanda agency
ProductSaucony
DescriptionSaucony is a sports shoe brand with a 100-year history, known to professional athletes only. To rejuvenate the brand and make its new Originals series popular among youngsters, we invited them to create the promo for Ping Pong Pitch — a team tournament of non-professionals — by themselves. On the promo site and in posters we used the key image of people turning their heads as if they’re watching the game. Everyone could became its hero and thus a part of the event, which carried the spirit of new Saucony.
AdvertiserEUROLINE Ltd.
Team membersPavel Klubnikin - Creative Director
Yaroslav Serdiuk - Strategic Director
Egor Petrov - Senior Art Director
Vadym Tkachuk – Art Director
Anna Kashcheeva - Copywriter
Anna Olkhovets - Account Director
Aleksandra Surina – Account manager
Mikhail Verbitsky – Designer
Oleg Pashkovsky - Digital Director
Digital creative - indi