A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

J-01-05. Ads that make me mad


Agency	banda agency
Creative head	banda agency
Author of idea	banda agency
Product	Kyiv International Advertising Festival (KIAF)
Description	Nothing frustrates ad people as the excellent advertisement created by someone else. And when it gets awards at prestigious festivals like the KIAF, their faces turn red. But not just because of mere jealousy — the thought pulsating in their heads repeatedly is: “This ad is so brilliant that I hate it!”. The words that are familiar to almost everyone show the power of insight, which formed the basis of the KIAF promotion concept. Usually all promotional activities precede the promoted event. But campaign aimed at drawing attention of the international advertising community to the Kiev festival was launched only after the award ceremony where all the winners had been announced.
Advertiser	Kyiv International Advertising Festival (KIAF)
Team members	banda agency CD: Pavel Klubnikin sAD: Egor Petrov sCW: Yaroslav Serdiuk Ad: Maksim Nazarov Cw: Anna Kascheeva Digital creative: indi Digital Director: Oleg Pashkovsky Account D: Anna Olkhovets ISD (digital production) Production 23/32 Executive producer: Sasha Chernyavsky Producer: Taya Holy Director: Eugeniy Gozheyshiy DOP: Dmitry Nedrya 1st AD - Marina Karmolit Gaffer - Bogdan Katanskiy Art & Props - Timan Hair and make-up - Alina Pantus Post production Cinnamon VFX Superviser: Alex Prihodko VFX designer: Denis Reva Editor: Alexander Chorny Colorist: Artem Stretovych

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