A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-01-03. Carabiner
Agency | Leo Burnett Moscow |
Creative head | Mikhail Kudashkin |
Author of idea | Alexander Ovsyankin, Max Kitaev |
Product | Jeep |
Description | To promote Jeep as the ultimate off-road vehicle, we created Jeep-shaped alpinist carabiners with the line "There’s an easier way to get there" and had those handed out with every purchase in climbers and hikers stores. They came with an invitation card to Jeep Territory - a unique proving ground where anyone could live the Jeep experience through a test-drive. |
Advertiser | CJSC “Chrysler Rus” |
Team members | Mikhail Kudashkin, Executive Creative Director Alexander Ovsyankin, Associate Creative Director Max Kitaev, Senior Art Director Ekaterina Georgievskaya, Group Account Director Ksenia Samoylova, Senior Account Manager Vasiliy Chistyakov, Producer Anna Flankina, Producer Julia Manko, PR Director Production: DTV-MA Production House |