A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

J-01-02. Intellectual basketball

Agencye:mg
Creative headAnton Melnikov
Author of ideaAnton Tupikov
ProductEfes
DescriptionThanks to an interactive installation, we allowed users to play an unusual basketball right at the bar.
We have implemented a communication in the form of positive and remarkable game as result we strengthen an image of Efes as funny and youth brand.
AdvertiserEfes Rus
Team membersChief Creative Officer - Anton Melnikov
Creative Group Head – Anton Tupikov
Account Director – Tatyana Magdenko
Account Manager – Alexandra Zybina