A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-01-02. Intellectual basketball
Agency | e:mg |
Creative head | Anton Melnikov |
Author of idea | Anton Tupikov |
Product | Efes |
Description | Thanks to an interactive installation, we allowed users to play an unusual basketball right at the bar. We have implemented a communication in the form of positive and remarkable game as result we strengthen an image of Efes as funny and youth brand. |
Advertiser | Efes Rus |
Team members | Chief Creative Officer - Anton Melnikov Creative Group Head – Anton Tupikov Account Director – Tatyana Magdenko Account Manager – Alexandra Zybina |