A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

I-05-22. #sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #crazy #positions #wow #amazing #ohmygod

AgencyBBDO Russia Group
Creative headNikolay Megvelidze
Author of ideaAlexey Starodubov
Product4G Mobile Internet
DescriptionLaunching 4G internet MTS faced with a challenge: to tell the audience about the main advantage of the new technology – its high speed. According to the research our TA spends a lot of time in social networks. What makes them follow somebody`s social account? No doubt, it is curiosity! And what really bothers them while being on-line? Certainly, it is a low speed of internet. We decided to use this insight. The hottest Russian show-biz girls and the most popular Instagram bloggers – Victoria Bonya, Alena Vodonaeva and Anna Sedokova once uploaded probably the most unexpected pictures with the hash tags:
#sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #experimenting #crazy #positions #wow #amazing #ohmygod. The picture seemed to be half-downloaded. The visitors were at a loss, and the number of comments increased rapidly. But two hours later our beauties uploaded a video reveal containing the MTS 4G ad. Our ad campaign became the shortest ad campaign for the fastest mobile internet. In two hours only we`ve reached 3 million potential users. And more over we’ve got unexpected viral effect of the campaign: Instagram users started to post our half-downloaded image on their accounts.
AdvertiserMobile TeleSystems
Team membersBBDO Russia Group (Agency)
Nikolay Megvelidze, Creative Director
Alexey Starodubov, Creative Group Head
Vladlena Obukhova, Group Account Director
Luiza Vasyutina, Account Manager
Boris Anisonyan, Head of TV Production
Valery Gorokhov, Producer
Kristina Malberg, Celebrities Producer (TMA)
Ekaterina Komolova, Managing Director (TMA)
Alexander Lubavin, Art-director
Elina Yaroslavskaya, Digital Account Director

“Mobile TeleSystems” (Client)
Natalia Glagoleva, Director of Marketing communications department
Maria Yakovleva, Head of Marketing communications department
Yaroslav Smirnov, Head of Marketing communications group
Anastasia Terekhova, Marketing communications manager
Valery Kopytin, Marketing communications manager

FreeParking (Production)
Alexander Polishuk, DOP
Maria Yakushina, Producer
Andrey Rubtsov, Head of Production group