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I-05-21. CAUTION: THIN ICE!

AgencyTDI Group Russia
Creative headAlexander Zazheko
Author of ideaTDI Group Russia
ProductMinistry of Emergency Situations of the Republic of Belarus
DescriptionEvery year in autumn and spring the number of accidents caused by walking on thin ice rises sharply. This risk is particularly high among winter fishing lovers and children. In order to keep people remembering the danger of thin ice we decided to have them take the place of witnesses or participants of an accident.
For this purpose floor stickers representing a man fallen through ice were placed in fishing shops and departments and in schools.
When seeing the drowning man under their feet fishermen and children found themselves involuntarily in an extreme situation and witnessed with their own eyes the appalling consequences of walking on thin ice.
AdvertiserMinistry of Emergency Situations of the Republic of Belarus
Team membersCreative Director - Alexander Zazheko
Senior Copywriter - Sergey Laputs