A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

I-05-08. Max Twister launch


Agency	Market Group
Creative head	Nikolay Skirda, CCO
Author of idea	Diana Ismagilova, account manager
Product	Max Twister ice-cream
Description	Background: A new cartoon series “Max. The adventure begins” was launched especially for the production startup. The main character of the series, Max, the lion, became its brand ambassador. Resolution: In order to catch the media attention and attract it to the production startup, we launched a social project. There was no Asiatic lion in the Moscow Zoo. The last specimen of this exotic species died of old age in 2011. Through the “Unilever” company’s help we found an appropriate lion in Switzerland, came to an arrangement with the Zurich Zoo, transported the animal to Moscow, and presented it to the Moscow Zoo. The lion was named Max. He became a live symbol and a brand ambassador of Max Twister. To make an awesome housewarming party, we invited the media and children to the Zoo. We also arranged a private screening of the first season of “Max. The adventure begins”. Business result: 314 publications 11 packages on federal channels Media impression: 150 million of contacts №1 according to sales results among “Unilever” brands in 2013
Advertiser	Unilever
Team members	Diana Ismagilova, account manager Ekaterina Militsa, copywriter Andrey Kutuzov, marketing manager (Unilever) Evgeny Bolshakov, brand manager (Unilever)

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