A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
I-05-07. Ads that make me mad
Agency | banda agency |
Creative head | banda agency |
Author of idea | banda agency |
Product | Kyiv International Advertising Festival (KIAF) |
Description | Nothing frustrates ad people as the excellent advertisement created by someone else. And when it gets awards at prestigious festivals like the KIAF, their faces turn red. But not just because of mere jealousy — the thought pulsating in their heads repeatedly is: “This ad is so brilliant that I hate it!”. The words that are familiar to almost everyone show the power of insight, which formed the basis of the KIAF promotion concept. Usually all promotional activities precede the promoted event. But campaign aimed at drawing attention of the international advertising community to the Kiev festival was launched only after the award ceremony where all the winners had been announced. |
Advertiser | Kyiv International Advertising Festival (KIAF) |
Team members | banda agency CD: Pavel Klubnikin sAD: Egor Petrov sCW: Yaroslav Serdiuk Ad: Maksim Nazarov Cw: Anna Kascheeva Digital creative: indi Digital Director: Oleg Pashkovsky Account D: Anna Olkhovets ISD (digital production) Production 23/32 Executive producer: Sasha Chernyavsky Producer: Taya Holy Director: Eugeniy Gozheyshiy DOP: Dmitry Nedrya 1st AD - Marina Karmolit Gaffer - Bogdan Katanskiy Art & Props - Timan Hair and make-up - Alina Pantus Post production Cinnamon VFX Superviser: Alex Prihodko VFX designer: Denis Reva Editor: Alexander Chorny Colorist: Artem Stretovych |