A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
I-04-14. Got To Stay Fresh
Agency | VGNC Creative Digital Agency |
Creative head | Misha Koroteev / Oleksii Sobolev |
Author of idea | Misha Koroteev |
Product | Corinthia Hotels |
Description | Task: present a new website of the Corinthia hotels network. Show the functional resource and inform about the hotel network in various cities of Europe. Problem: The target audience of Corinthia hotels is 45+. These are wealthy aged people. They are not used to deal with different digital innovations. Solution: Introducing the new opportunities of the website, we wanted them to recognize themselves in the characters and situations in which they found themselves. And so, only by means of functionality of the Corinthia website we told story of a married couple. The main character tries to combine a wedding anniversary and the important business meeting which coincided in the same day. This movie was placed on the official Corinthia channels and also was broadcasted during the tourism conferences. |
Advertiser | Corinthia Hotels |
Team members | Anna Soboleva - Executive Producer Daria Rosyuk / David Grech / Alexander Cherniy - Producer Eugene Lekh - Mothion Graphics |