A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

I-04-03. Comeback of Masyanya


Agency	Tarctica
Creative head	Kseniya Monahova
Author of idea	Kseniya Monahova
Product	Retailer for consumer electronics Media Markt
Description	Campaign objectives: - Increase brand awareness and brand presence in the blogosphere; - Increase loyalty of the audience, the core 25 - 45 years old; - Develop Media Markt pages in social networks. Solution Arrange the comeback of matured Masyanya to the Russian Internet. We agreed on new series with the author of the cartoon Oleg Kuvaev. 10 new cartoons about Masyanya with Media Markt packshots and 12 branded comics were released in one year. Promotion Massive ad campaign in social networks. Each cartoon was published on 50 web-sites, dedicated to different interests of the audience. Results: - Plots on central TV channels ; - Publications in mass media; - More than 10 million views of new Masyanya series; - 150 0000 new fans for Media Markt pages in Social Media; - About 500,000 likes; - Thousands of Thank You’s.
Advertiser	Media Markt
Team members	Tarctica Kseniya Monahova - Creative director Elena Girya - account-manager Autor Oleg Kuvaev Media Markt Anna Trofimova - Head of PR department Anastasia Dyuzhenkova - SMM-manager

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