A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
I-04-02. AdFaces: faces of the advertising market
| Agency | ADVERT.UA |
| Creative head | Irina Kosakovskaya, Managing Director |
| Author of idea | Alexander Kirilyuk, Head of Creative Group |
| Product | Mass Media/ Sostav.ua |
| Description | More and more companies appear on advertising and communications market in Ukraine, however, even among the major players are recognizable only top employees. Sostav.ua together with the agency decided to change the situation and reveal the "mystery curtain" of all associates. To unite the Ukrainian market, because all "we" are part of it, from the CEO to the most junior specialist. As well as project was embodied in the complete absence of the budget for promotion, and we rely on our own resources. We understand that the project will live only with the support and involvement of the audience and due to viral effect. Thus, at the forefront of the communications came the real people who work in advertising and communications. Some of them are more known to the market, someone - just a humble worker, but the existence of the entire market depends on each of these people. Solution: facebook¬-application AdFaces - unique project, which shows the frame structure of advertising market and Sostav.ua - as an integral part of it. With AdFaces everyone can add to the map of the advertising market a company in which he works and himself, this info place in social feed, invite colleagues. And most importantly, see employees of other advertising companies that are also working for the benefit of advertising. This project has received massive response thanks to the audience, who share and took an active part in it. During the first 2 weeks the project had more than 1,000 employees and more than 200 companies, and our budget still was equal zero. If you aren’t at map of advertising market, do you exist at all? |
| Advertiser | Ukrainian Advertising Coalition/ Sostav.ua |
| Team members | Irina Kosakovskaya, Managing Director Alexander Kirilyuk, Head of Creative Group Yuriy Kolomiets, Art Director Mariia Obzhylian, Project Manager Olga Kolomiyets, PR-manager Anastasiya Gorodetskaya – Web - Designer |
