A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

I-01-08. Leather ball - Coca-Cola Cup 2013

Agencye:mg
Creative headMelnikov Anton
Author of ideaTrubetskoy Andrey/Nuvarie Alexander
ProductCoca-Cola
DescriptionCoca-Cola is interested in fact that the target audience recognizes their brand since childhood. Children want to join the big sports, but not everyone has that opportunity. Coca-Cola agreed to this social problem, and the first time in many years of stagnation, "Leather Ball" has returned to its former importance for children. Competition became a key children's football tournament and a window to the world of football for children.
We conducted "Leather Ball" competition in 27 Russian cities among school, pupil of orphanages and boarding schools. All activities starting from announcement to the awarding ceremony were held according to a unified communicating strategy (new logo, POS materials and SMM activities, plan for the organization of competitions in all cities).
Children participated as players and as fans. The winners received not only the people's love and glory, but also trips to Coca-Cola World Cup summer football school in Brazil.
AdvertiserCoca-Cola Export Corporation
Team membersChief Creative Officer – Melnikov Anton
Creative director – Nuvarie Alexander
Account director – Trubetskoy Andrey
Senior designer – Zinchuk Sergey
Event manager – Averianov Valentin
Event manager – Zotova Daria